Marketing Assets
Website promotion
- Unique event page with event date, ticket prices, link to Ticketmaster event page and performer’s website at no cost to the promoter.
- Capable of including photo and video with collateral provided by promoter
Photo format: jpeg - image will be sized down and will be no larger than 1080 x 1080 pixels.
Video format: Flash video (.flv) is the required format to be added to the website. A Youtube link is preferable. - Banner advertising is available for $75 per month. Event is prominently featured at top of website with a link to the unique event page
Photo format: jpeg – 644 X 360 pixels (art provided by promoter)
e-News Fan Club
- 75,000 subscribers and growing monthly.
- One email to the database is available provided there is a pre-sale opportunity offered or a special discount.
- Each offer will be tracked and a report provided with the results of the sales related to the offer.
- Additional emails can be scheduled at a cost of $.0085 per delivered email.
Sample of Prior Pre-Sales
Performer | Length of Pre-Sale | Total Tickets Sold |
---|---|---|
Blues Solo Artist | 3 Days | 310 |
Academy Award Winning Actor/Comedian | 3 Days | 614 |
Touring Christmas Band | 2 Days | 261 |
Classic Rock Solo Act | 1 Day | 267 |
Sit-com Actor/Comedian | 1 Day | 216 |
Instrumental Rock Guitarist | 1 Day | 160 |
Social Media
- Will provide an event listing and promotion on the Saenger Theatre Facebook page with 35,000 fans and growing at no cost to the promoter
- X, Tik Tok and Instagram are also available for event promotion
Press Release Distribution
- A press release will be distributed for each event with day, date, time, and ticket on-sale dates to the media at no cost to the promoter. If provided, a more in-depth press release can be distributed to the regional media list.
Display Cases
- There are 3 locations for posters to be displayed at no cost to the promoter: in front of the Saenger Theatre on a well-walked city sidewalk, at the front entrance, and near the Box Office of the Saenger.
- The city sidewalk location requires a 22” x 28” poster, the other two, 11” x 17” maximum
- Posters will be displayed when provided by promoter in date rotation with other events.
- We can also print on coated 32 lb. stock, full color up to 11” x 17” for $.89 per poster and 22” x 28” on 90 lb paper for $10.00 per poster.
Lobby Monitors
- An event photo and date slide will be in rotation on the monitor in the Palafox and Intendencia lobbies at no cost to the promoter.
Broadway show playbill
- The Saenger has 6-10 Broadway performances each season and produces a playbill for each of those performances. For $75 for each show, your event can be seen by a sold-out audience of 1,600+ Broadway season subscribers. Specs are black and white, 5” x 8”.
Adjacent markets
- Fort Walton, FL
- Destin, FL
- Dothan, AL